GIVA Pulls Down Controversial Raksha Bandhan Ad Featuring Kriti Sanon Amid Backlash | Brass Tacks

Jewellery brand GIVA has pulled down its Raksha Bandhan advertisement featuring Kriti Sanon, shortly after the actress responded to the criticism surrounding her outfit in the campaign. The advertisement had come under intense scrutiny on social media, with several users questioning the choice of Kriti’s bralette-style blouse, cape, and draped skirt for a Raksha Bandhan-themed commercial. Actress and BJP MP Kangana Ranaut also joined the criticism, questioning why anyone would “tie rakhi in a bikini" and calling the advertisement “intentionally creepy."Earlier today, August 26, GIVA took to Instagram and shared an official statement. They said it had decided to withdraw the commercial from all media platforms “out of respect", reiterating its regard for Indian culture, traditions and festivals. The statement read, “We have the highest regard and deep respect for Indian culture, traditions and festivals. As a brand, we have always believed in celebrating these joyous moments with the entire family and this time we wanted to extend the love and celebration to our pets." -tacksNews18 Mobile App - https://onelink.to/desc-youtube